We advertise "affordable final expense insurance plans." Prospects complete a survey with 13 fields, including who the benefit is for, desired coverage (burial, cremation, undecided), favorite hobby, and contact details (name, phone, email, DOB, address). Upon submission, they receive a text/email with your name, photo, phone, and NPN. Exclusive leads are sent in real-time to your CRM, Google Sheet, email, and text for immediate follow-up.